Simon Fraser University used sexual politics to promote energy conservation. And that’s a problem.
At least, it’s a problem to the “Why be normal?” crowd.
The university was promoting “Sweater Day” because it’s always better to wear a sweater than to use our God-given resources to produce heat that keeps us comfortable. To that end, Simon Fraser produced a video with a message cleverly crafted to reach a college audience: “Saving energy is sexy”
The video demonstrates, quite tastefully, that energy conservation can indeed lead to some level of sexual arousal. You can check out the perfectly suitable for work video below.
Pretty clever, huh?
Unfortunately, it’s just a little bit too entertaining and cis-normative for counterculture academics. Specifically, the video came under fire from an oh-so-important “gender studies scholar” named Elise Chenier (yes, that Elise Chenier). In a blog post, she wrote: “[A] female teacher is in her office — she is supposed to depict an instructor but is addressed as ‘Miss Pinkham,’ not doctor or professor — and a young male student stops to compliment her in a sexually suggestive manner. She is flattered, and flustered. Really. No, really. Saving energy is, apparently, a huge turn-on for white heterosexuals, and don’t take my word for it, that’s what the video actually says.”
Yeah. Heterosexuals get aroused. Sometimes, they even have sex. They might even use a below-room-temperature environment as an excuse to snuggle under the covers! With their clothes of!!1!11!!
Saving energy is sexy.
But not everybody sees it that way. After outrage from social justice mobsters who own a patent on outrage, the university pulled the video with an apology.
Apparently, being politically correct is more important than saving energy.